The social stigma that has been associated with celebrity smokers has made these stars more aware of criticism they receive due to them being considered as role models of our generation. Celebrities are under enormous pressure to act as positive influences to portray themselves and their careers in a positive manner. Surprisingly enough, smokers whom we perceive as distinguished have eliminated tobacco products for the replacement of e-cigarettes, such as Katherine Heigl, Johnny Depp and Britney Spears.
Recently the media has been full of celebrity stories making the switch to electronic cigarettes. As seen in the Daily Mail online, actor Leonardo DiCaprio, famous for Romeo and Juliet, Titanic and the fantastic 2010 award winning picture Inception, was spotted using an electronic cigarette in New Orleans. The 37-year-old used the e-cigarette on the
Another article relating to e-cigarettes was featured in the Huffington Post, quoting the device as ‘the newest vessel to help wean smokers off of the stick’. A sort of a who’s who of electronic cigarette smokers as the article features a variety of different celebrity’s vaping, including Katherine Heigl and Dennis Quiad.
It is clear that the electronic cigarette industry is set to be growing at a fast pace with many celebrities making the healthier switch from regular tobacco cigarettes. However, are these ‘role models’ influencing the rest of the population to make the switch?