SKYCIG - In the News

The Sunday Times is the largest-selling British Sunday paper and for the first time within its Style supplement magazine a feature was published on the growing e-cigarette industry.

Style Magazine within the popular broadsheet paper The Sunday Times, published an article on electronic cigarettes titled; ‘Having an E-fag‘ stating “…suddenly they have taken off; clubs, bars and even restaurants are stuffed with people puffing away”.

The article further states how the industry has suddenly become one of the fastest growing industries, stating: “Britain’s love affair with e-fags show no sign of abating; about 650,000 people use brands such as SKYCIG“ Style Magazine also state the growth in popularity is due to the amount of Hollywood celebs who have taken them up including Kristen Stewart, Leonardo DiCaprio, Katherine Heigel and Johnny Deep!

BBC One Show looked into e-cigarettes for National No Smoking Day, revealing the huge growth in the industry.

 
On March 13th 2013 it was the 30th National No Smoking Day and The BBC One Show looked into the alternatives to smoking traditional cigarettes in an urge for people to stop smoking.

The One Show looked into a variety of different brands, including SKYCIG which contains none of the harmful chemicals tobacco cigarette do nor does it produce second hand smoke, stating: “700,000 users of e-cigarettes in the UK with the market growing fast”  The smoking rate has considerably dropped, stated by the The BBC One Show in 1948 82% of adults were smoking which has now dropped to 20%.

To view the feature on SKYCIG and the e-cigarette industry on the BBC One Show click here.

The Scottish Daily Mail was yet another title to cover National No Smoking Day and featured the SKYCIG survey with TV Psychologist Jo Hemmings.

The feature titled: ‘Why lighting up is a real treat for women’ discussed the different behaviours in males and females in relation to smoking after SKYCIG conducted a survey of 1,000 people across the UK.

The Scottish Daily Mail revealed that ‘Edinburgh-based firm SKYCIG found that men were much more likely than women to smoke when out drinking and socialising in pubs and club’  with TV Psychologist Jo Hemmings stating: ‘This divided behaviour suggests smoking is seen as more socially acceptable for men and could be indicative that women potentially attribute an element of shame to their smoking behaviour’

SKYCIG teamed up with  Behavioural Psychologist Jo Hemmings for National No Smoking Day to conduct a survey on the behaviours of smoking, here’s what The Scottish Sun have to say on the findings…

The Scottish Sun released the story “Women Shamed by Cigs…Secret habits revealed” prior to National No Smoking day which discussed the SKYCIG survey results. The article looks into the gender differences in behaviours associated with smoking suggesting that females are more likely to use a cigarette as a reward for handling stress. Jo Hemmings TV Psychologist states: “This could indicate women potentially attribute an element of shame to their smoking”.

To read the full article published by the Scottish Sun on our findings for National No Smoking Day click here.

The Scotland on Sunday were the first national paper to release the results of the SKYCIG survey with Jo Hemmings ahead of National No Smoking Day.

Titled ‘Why stressed women are no quitters’ the Scotland on Sunday revealed the findings of the SKYCIG survey with TV Psychologist Jo Hemmings. The article expressed the gender differences in smoking habits, further explaining why women find it more difficult to quit than men, Jo Hemmings suggests: “Women often use cigarettes as an emotional crutch, which can make it harder for them to give up smoking” further stating “One in three female smokers mainly smoke when stressed, compared with fewer than a quarter of male smokers”

To read the full article on the Scotsman website please click here.